Bou Le Fou

…und der Himmel ist Blau!

Tag: Communication

Consumers: Your Bread & Olives

A couple of decades ago, it was very common and expected  in Lebanon to share someone’s bread and olives as a sign of commitment particularly when the times got tough.

This very basic form of human relationship is still very much relevant nowadays and will evolve to be a critical aspect of any business’s success as personal interconnections with clients are as essential as your bread & olives in your daily life.

Personal Experience

When I started with my own business, my main focus was the products and how great they were; indeed they were of a high quality with a story behind each item.

After a while, there wasn’t anymore enough words to describe the greatness of these products and it became less appealing and repetitive. I realised I suffered marketing myopia.

Then I turned my attention to our loyal clients and that was a hit! There was no other way to it and I believe that clients are the clue for a guided success. Shifting the company’s focus from product to client was one of the best decision ever taken.

Some clients become your best friends, your inspiration & mainly your bread & olives.

It is very important to hold your clients captive. But remember those are free captives! The moment you start abusing your relationship with them, they will walk out of captivation, freely.

Never share your clients’ details with a third party. It is a better practice to send your newsletters from your own domain rather through a third party website that will sell your database and bombard your clients’ email addresses with irrelevant emails.  Remember, your clients are free to unsubscribe and studies have shown that they will start thinking less of your products and offers. We personally did it through Constant Contact & I recommend it.

Certain clients love personal attention, the others dont! You need to get  to know who you are dealing with, first. Their needs, wants and demands. Not through never ending questionnaires & forms but through genuine conversations that lead to profitable relationships for both. These genuine conversations have to be consistent with ever changing factors such as season, religion, psychological, political, etc.

Never miss an opportunity to engage your clients in a two way conversation. Sometimes, the only thing you have to do is listen effectively.

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Effective Communication: A Valuable Beginning

I have always wanted to initiate writing a blog for a while now and I could not find a relevant topic to start with until last night’s dinner with a group of friends inspired this valuable beginning.

According to Merriam-Webster, communication is a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior”.

Hence, effective communication is how well you send & receive those verbal, written or recorded messages and what you make or make not out of it. Good communication is not only essential in our personal lives but also it is invaluable in our professional life as it does offer tangible benefits like:

  • quicker problem solving,
  • increased productivity,
  • steadier work flow,
  • strong personal & business relationships &
  • improved response from everyone around you.

I have always come across communication in the form of sending only or receiving only and this is where unwanted problems arise.

Whether with friends, family or colleagues, ordering food, at the bank or in the office, always allow for a dynamic, two-way process of effective communication. It is common to voice our requests or thoughts, yet it is sheer courtesy to pause for an effective respond.

I have attached this link to light things up: Very Effective Words of Communication!